Shaving & Co Shaving & Co
4.3 5 1772
Rating:
4.3 (1.8k ratings)
42.5k
Times solved
Intermediate
Difficulty
Rating

Problem Definition

Our client is an international CPG (consumer packaged goods) firm called Bryan, with multiple business units
(toothpaste, batteries, skin & body care, among others).

They are the global market leader in every market they play in except for the hair removal market. They came to us asking how they can also become number one in this market.

How can you help them out?

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42.5k
Times solved
Intermediate
Difficulty
Do you have questions on this case? Ask our community!

Exhibits

Case Structure

Application segments

  • Notice that the sum is more than 100% as customers may use more than one method to remove hair.
  • The reasons why women use wet/dry shaving less than men are: fear of being cut, shaving not seen as feminine, and shaving is often considered “lower class”.
  • All values mentioned (segment percentages) have stayed stable in the last years and are expected to remain like this.

Product lines

Average price

Current market share