Our client is Multifit, a producer of vitamin pills.
Their primary customers are health stores and pharmacies. Right now they are considering entering the health foods and beverages market.
Your task is to give them a recommendation on what they should do.
A good way/structure to solve this problem would include:
Multifit should enter the market (via acquisition of a competitor).
The following topics can be discussed:
Suggestion: You should share the structure with the interviewee after the introduction of the case (after the discussion of the problem definition and a quick brainstorming of the candidate).
Information that can be shared on the interviewee’s inquiry:
Information that can be shared on the interviewee’s inquiry:
Information that can be shared on the interviewee’s inquiry:
Information that can be shared on the interviewee’s inquiry:
Main conclusions
The final recommendation should include:
Possible answers:
More questions to be added by you, interviewer!
At the end of the case, you will have the opportunity to suggest challenging questions about this case (to be asked for instance if the next interviewees solve the case very fast).
As you describe it, this is the longest version of this case format; normally too long for an oral interview, so it's super important to listen whether the question is about if (the client should ente... (more)
If I understand your questions correctly, you are trying to figure out the difference between analyzing the overall market (or an industry), vs. the subsections of the market that a particular company... (more)
Hi there, I would start by asking some general questions to have a better feeling on the case: 1) Does our client provides this new service elsewhere? If not, does our client already has the cap... (more)
It's a badly framed question but that is no reason you should have a badly thought-out response. Sometimes interviewers will ask these just to tell whether you jump into a "5%? 10%?" guess-work or use... (more)
Dear Sithan, First of all, let me thank you for sharing this video. It was incredible fascinatingseeing Steve Jobs basicalybreaking down market analysis, forecasting, competitive advantage and c... (more)
Get an overview over a company’s customers, competition, cost and capabilities by conducting a 4 C analysis in your case interviews
1 Comment(s)The Value Chain - as e.g. by Porter - is a classic framework to structure the activities of a business and add value to products by transforming resources.
3 Comment(s)Market Entry Strategy Frameworks may be a great solution to apply in your Case Interview if your client is searching for growth alternatives.
2 Comment(s)Investments or single business cases need to be evaluated based on a certain set of criteria. Since financial performance is the key criterion in most cases you need to have an idea about future financial impacts. A key tool to asses this impact is the cost-benefit analysis which is used to determine the net effect of potential revenues and costs.
4 Comment(s)In order to get into consulting, the case study is the most important element of the interview. Here, you can learn the specific skills and concepts to solve them.
7 Comment(s)
