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Case Prompt

Our client is Multifit, a producer of vitamin pills.

Their primary customers are health stores and pharmacies. Right now they are considering entering the health foods and beverages market.

Your task is to give them a recommendation on what they should do.

Sample Structure

I. Background

II. Market

III. Competitors

IV. Operation

V. Conclusion

Further Questions

How should Multifit enter the market?

Note for Interviewer

More questions to be added by you, interviewer!

At the end of the case, you will have the opportunity to suggest challenging questions about this case (to be asked for instance if the next interviewees solve the case very fast).

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