Online travel booking

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5.2k
Times solved
Intermediate
Difficulty
4.1
800+ Ratings

Case Prompt

An online travel agency earns a 10% commission on all of its bookings. Currently, their profits before taxes are $1 m, while the industry average is around $2.5 m. The client wants to know why they're making less than the industry average?

Additional Information

Sample Structure

I. Background

II. Analysis

III. Solution

Further Questions

  • What are some quick-win & short-term solutions the client can implement to increase profit margins?
  • Do you think airlines would offer lower transaction costs to business travellers? How can the agency make that pitch strong?
5.2k
Times solved
Intermediate
Difficulty
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