Online travel booking

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Style:
Candidate-led (usual style)
Topics:
Growth strategy , Profitability analysis
Online travel booking Online travel booking
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Problem Definition

An online travel agency earns a 10% commission on all of its bookings. Currently, their profits before taxes are $1 m, while the industry average is around $2.5 m. The client wants to know why they're making less than the industry average?

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