This is a candidate-led interview, so the candidate should take the interview from start to finish.
This is a qualitative case where the emphasis lies more on understanding the market dynamics and the client's business. The aim of this case is for the candidate to process a lot of information and convert that into a structured game plan.
Our client, GamingHub, is a large diversified entertainment corporation that received a request to approve a $200 m capital allocation from its video game manufacturing division. The division wants to triple the capacity.
The client hired us to help him decide if he should approve this capital request and have asked you what critical issues are to be looked into to decide if the division's market is attractive enough to expand.