Consulting Consulting
Finance General
Finance General
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Essen für die Schüler?

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Difficulty: Intermediate
Candidate-led
200+ Ratings
Times solved: 6.0k
Market sizing Profitability analysis

Case Prompt:

Ein Restaurantinhaber überlegt sich, Schulen mit Essen zu beliefern. Für seine Überlegungen würde er gerne wissen, wie viel Geld er verdienen würde, wenn er 1% der Schulkantinen-Mittagessen in Deutschland verkauft?

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I. Umsatzberechnung entlang der Beispielstruktur

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II. Gewinnberechnung

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III. Schluss

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Further Questions

Wie gewinnt man einen "Neukunden" im Schulkantinenmarkt?

Welche zusätzlichen Services könnte unser Klient anbieten, um neue Schulen zu überzeugen?

Wie viel Essen müsste er verkaufen um Break-Even zu sein?

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Related Case Interview Basics Article
Market Sizing
Types of Cases
Questions about market size are frequently asked in case interviews in consulting because they require a blend of logic, mathematics, and common sense. They can be asked as standalone questions or as part of a larger case. Applicants who are familiar with market sizing questions can really perform here.
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