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Case Prompt

DairyCo, a mid-sized CPG manufacturer (consumer packaged goods) which sells dairy products (derived from milk), has turned to you to ask for your advice.

The firm has been facing declining profits in the last few years and does not know what it should do to change this trend.

How would you help them out?

Sample Structure

I. Company

II. Profitability

III. Competitors

IV. Conclusion

Further Questions

Suppose the client accepted your suggestion of producing higher-value products. He asks you how to do it as they do not possess strong R&D competencies. How would you help him?

Note for Interviewer

If the interviewee solves the case very quickly, you can come up with more challenging questions to ask them.

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