Expert case by Gaurav

Case with a twist: Chinese Alloy Wheels – US Market Entry

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2.2k
Times solved
Intermediate
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Rating

Problem Definition

Our client is an alloy wheels manufacturer based in China. The client is contemplating entering the US market. At this point of time, the client sells the wheels in the China market. In order to make the wheels for the US market, he will have to expand its production capacity. As a result, whether to enter the US or not is a high-stake decision. He has hired BCG to advise him on this issue.

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2.2k
Times solved
Intermediate
Difficulty
Do you have questions on this case? Ask our community!

Exhibits

Exhibit 1