Bank growth strategy

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Case Prompt

A bank based in a developing country in Africa has hired us to find out how it can grow its local retail banking business unit.

What aspects would you investigate?                        
What would you recommend to our client?

I. Customers / Market

II. Competitors

III. Company

IV. Conclusion

Further Questions

1. To beat Competitor B, should the client propose a merger with Competitor A? How would you analyze this suggestion?

2. Can you think of any new products that the bank could launch?

Note for Interviewer

Additional questions

If the interviewee solves the case very quickly, you can come up with more challenging questions to ask them.

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