Since this is a candidate-led case, the candidate should drive the case from start to finish.
This is a market entry case within the professional car racing industry. The case is based on a cost-revenue framework and introduces the interviewee to special aspects of the industry’s revenue model.
The interviewee may ask questions about the rally season, driver eligibility and how drivers earn points. The interviewee may also recommend waiting until the start of the next racing season in order to spread the costs across more races.
There could be a potential conflict of interest when allocating resources between teams.
(E.g., highly qualified mechanics from Jeff’s team may work with the Jazz Sweets team. This may affect Jeff’s performance.)
Your client is the owner of UBS #42, a rally racing team. There are 36 races in a season. At the end of the season, the driver who has earned the most number of points will win the championship.
Jeff Tarin, a well-known driver, races for UBS #42. He began racing in this tournament six years ago and is currently ranked fifth in a field of 40 drivers.
The director of marketing at Jazz Sweets recently contacted your client to ask whether your client would like to start a second racing team that Jazz Sweets could sponsor. The director realizes that rally racing is the fastest-growing race sport segment among males aged 18-45.
He has already asked a successful driver from a regional conventional racing circuit to be the new team’s first driver. Your client wants to know whether he should go ahead with this opportunity.
If the interviewee solves the case very quickly, you can come up with more challenging questions to ask them.