Solution
Paragraphs highlighted in green indicate diagrams or tables that can be shared in the “Case exhibits” section.
Paragraphs highlighted in blue can be verbally communicated to the interviewee.
Paragraphs highlighted in orange indicate hints for you how to guide the interviewee through the case.
Suggested case structure:
I. Revenue analysis
In a first step we investigate the revenue sources.
Share Table 1 with an overview of the revenue if inquired. Table 2 gives additional revenue information.
Information that can be shared on the interviewee’s inquiry:
If Jazz Sweets pays to the new team half the sponsorship fees that the existing team receives, we will receive $6 Million.
Since the potential new driver is inexperienced in rally racing, the second team will only generate one-fifth of the race-winning revenue that the first team generates.
No additional revenue will be generated from selling engines.
No revenue will be generated from merchandising (new team has no image to sell).
Key Insights
Estimated first-year revenue: $7 million.
= Sponsorship fee + Race winnings
= $6 m + $1 m
= $7 m
II. Cost analysis
Next, let us analyze the new team’s cost structure. It is essential to identify potential synergies between both teams.
Share Table 3 with an overview of the costs if inquired.
Table 4 gives additional information about the costs.
Information that can be shared on the interviewee’s inquiry:
No synergy for race-facing salaries and 100% synergy for non-race-facing salaries (UBS #42’s existing back office will also serve the new team).
The new team’s salary costs:
= Share race-facing costs * Share salary costs * TC
= 40% * 50% * $20 m = $4 m
60% synergy for equipment (the new team needs a new car but it can use the same spare parts)
The new team’s equipment costs:
= (100 - 60%) * Share equipment costs * TC
= (100 - 60%) * 25% * $20 m = $2 m
No synergy for travel.
(two times more tickets and cargo shipments necessary).
That is a cost of $1 Million.
100% synergy for engine shop. No extra costs.
100% synergy for R&D. No extra costs.
Key Insights
Due to synergies, the new team can save some costs.
The new team’s total costs:
= Race-facing salary costs + Equipment costs + Travel costs
= $4 m + $2 m + $1 m
= $7 m
III. Conclusion
The candidate should include these points in the conclusion:
- If our revenue and cost synergy assumptions are accurate, the second team can break even as long as Jazz Sweets is willing to pay a sponsorship fee of $6 million.
- If they are willing to pay more than $6 million, the client should definitely launch the new team.
- Otherwise, the client should try to search for other sponsors. If the client can obtain more than $6 million in sponsorship fees, the client should launch the new team.
