Juice producer

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4.5k
Times solved
4.1
800+ Ratings
Beginner
Difficulty

Case Prompt

A major juice producer sells packaged fruit juice to retail outlets. Normally, the juice is packed and sold in 16-ounce carton containers, but recently the producer added a new machine that packages the juice in 32-ounce plastic containers. So he was selling both the 16-ounce & the 32-ounce products. This allowed the business to grow 18% per year, but as sales continued to rise, profits kept falling.

The producer hired us to figure out why profits are falling despite higher revenues.

Sample Structure

I. Background

II. Analysis

III. Solution

Further Questions

How do you think the client should price its 32-ounce products?

Explain your next steps to help this client move forward.

4.5k
Times solved
Beginner
Difficulty
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