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Case Prompt

Your client, Virgin Mobile, is interested in offering telematics services to vehicles in the USA with a new brand: Carmatics.

Should they enter this new market?  If yes, how should they do it?

Sample Structure

I. Market

II. Competitors

III. Synergies

IV. Conclusion

Further Questions

Suppose Virgin launches Carmatics at the beginning of next year. It aims to make revenues of 44 million with Carmatics in the first year of activity.

Suppose also that they started only in the segment commercial vehicles using selling to vehicle manufacturers (not to the retail).

They count for 16% of the whole market.

How much market share in this specific segment (manufacturer and commercial vehicles) should they gain in order to reach their revenue goals (100% means all the segments would belong to Carmatics)?

Suppose also that the total market has been this year of 3 billion dollars.

Note for Interviewer

More questions to be added by you, interviewer!

At the end of the case, you will have the opportunity to suggest challenging questions about this case (to be asked for instance if the next interviewees solve the case very fast).

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