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Problem Definition

Nutripremium is a very well-known premium nutrition food company in Europe (€1 billion revenue last year). It is based in Spain and has an excellent market share not only in its home country but also in Portugal, France, Italy and Germany.

Nutripremium has two main lines of products:

  • Vitamin-supplements for pregnant women
  • Concentrated dehydrated aliments and vitamin pills for sick patients (with Diabetes or Cancer).

The CEO of Nutripremium thinks that the market in Europe is starting to get saturated and wants you to analyze the Chinese market.

What are the key areas you would explore to determine whether this is a good idea?

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Exhibits

Diagram 1

Table 1

The market for special nutrition food in China is rapidly expanding.

Diagram 2

Diagram 3

The Government is shareholder at all 3 of them with different shares.