Our client is an Italian multinational manufacturer of branded chocolate and confectionery products. One of their most popular products is Hazella, a hazelnut spread.
Despite its worldwide popularity, Hazella is considered to be high in calories by some customers. For this reason, our client has developed a new version of the spread, Hazella Light, and is assessing whether they should launch it in the Italian market.
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This case is a variation of a real MBB interview in Italy.
The case aims to test the ability of the candidate to:
This case better fits an interviewee-led approach. As the interviewer, if the candidate wants to explore areas different from the one presented, simply answer that there is no information available and leave to the candidate to proceed with the case. If needed, an interviewer-led approach can also be used.
Note that some key pieces of information are to be shared with the candidate only upon request, to test their ability to ask the right questions.
Since the case is relatively long, you may want to keep Part 2 short, and give out a few suggestions in Part 4, if the candidate is unable to proceed fast enough.
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To keep a structured approach in assessing the performance of the candidate, it is recommended that the interviewer uses a scoring system to evaluate the 5 parts of the case presented below. This will help the interviewee to understand his/her level of readiness for the actual interview.
A possible grading system for each part is the following:
A possible evaluation grid is the following:
You can adapt the grading system and the evaluation grid according to your needs.
The text presents the questions to ask, the proposed optimal answer and the suggestions to score a candidate performance in each area.