Expert case by Francesco

MBB 1st Round Case - Hazella Light

4.6k
Times solved
5.0
< 100 Ratings
Advanced
Difficulty

Case Prompt

Our client is an Italian multinational manufacturer of branded chocolate and confectionery products. One of their most popular products is Hazella, a hazelnut spread.

Despite its worldwide popularity, Hazella is considered to be high in calories by some customers. For this reason, our client has developed a new version of the spread, Hazella Light, and is assessing whether they should launch it in the Italian market.

Part 1 - Case Opening

Part 2 - Product Characteristics

Part 3 - Market Sizing

Part 4 - Pricing

Part 5 - Recommendation

Final Remarks

Thanks for completing the case!

------------------------------------------------------------------------------------------------------------------------

Looking for free tips? Click on the links below to find more information about some of the most common topics in consulting:

 

  1. 11 New Consulting Trends You Should Know
  2. 4 Ways to Land an MBB Interview
  3. Making $ in the Middle East - 16+ Data Points on Consulting Salaries in Dubai and Co
  4. How to Make $1M+ by Working in Consulting
  5. Top 15 Consulting Firms by Revenues and Prestige
  6. How to Master the 6 Games of the McKinsey Problem Solving Game
  7. 10 Must-Know Tips to Master the BCG Online Case  
  8. Consulting Firms in Singapore - Learn Everything About 18 Top Consulting Firms in the Lion City
  9. Revealed: The Real 32 MBB Target Schools for US Applicants
  10. Salaries of the Best 16 Consulting Firms in Singapore - Everything You Need to Know
  11. BCG Potential Test - 9 Exclusive Tips

 

------------------------------------------------------------------------------------------------------------------------

For any questions, please drop me a message here, happy to help.

Best,

Francesco

4.6k
Times solved
Advanced
Difficulty
Do you have questions on this case? Ask our community!
How likely are you to recommend us to a friend or fellow student?
0
1
2
3
4
5
6
7
8
9
10
0 = Not likely
10 = Very likely