Expert case by Francesco

MBB 1st Round Case - Hazella Light

Unlock with Premium
500+
Times solved
5.0
< 100 Ratings
Advanced
Difficulty

Case Prompt

Our client is an Italian multinational manufacturer of branded chocolate and confectionery products. One of their most popular products is Hazella, a hazelnut spread.

Despite its worldwide popularity, Hazella is considered to be high in calories by some customers. For this reason, our client has developed a new version of the spread, Hazella Light, and is assessing whether they should launch it in the Italian market.

Part 1 - Case Opening

Part 2 - Product Characteristics

Part 3 - Market Sizing

Part 4 - Pricing

Part 5 - Recommendation

Final Remarks

Thanks for completing the case!

Do you have any feedback or questions on the case or on your preparation?

If so, you can click on the link below and then on the envelope near “Book a coaching”, I will reply within 12 hours.

https://www.case.tools/profile

Best,

Francesco

500+
Times solved
Advanced
Difficulty
Do you have questions on this case? Ask our community!
Your Uploaded Files This section allows you to upload your own notes or case structure for this case. The uploaded files are only visible to you.