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Argentinian toy manufacturer

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Case Prompt

An Argentinian toy manufacturer has 50% market share in Argentina and is the market leader in South America. However, its international market share is only 5%.

Their CEO wants you to brainstorm and structure potential ideas to increase the company’s profit margins and market share. The CEO also wants you to think about exploiting new revenue sources.

I. Market

II. Products

III. Company

IV. Conclusion

Further Questions

Note for Interviewer

Additional questions

If the interviewee solves the case very quickly, you can come up with more challenging questions to ask them.

What are the risks of going after the expanding Chinese and Indian markets?

What is the company’s total revenue?

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