Since this is a candidate-led case, the candidate should drive the case from start to finish.
This case contains a business situation (new markets, production capacity, distribution channels) and calculation tasks (profit margin of products).
The information given allows the interviewer to challenge the interviewee with other questions that are not mentioned here.
Since the case is quite broad, the interviewee may arrive at a different recommendation. This is fine as long as the recommendation makes sense and the interviewee laid out a structure at the beginning of the case that was then followed.
An Argentinian toy manufacturer has 50% market share in Argentina and is the market leader in South America. However, its international market share is only 5%.
Their CEO wants you to brainstorm and structure potential ideas to increase the company’s profit margins and market share. The CEO also wants you to think about exploiting new revenue sources.