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Problem Definition

An Argentinian toy manufacturer has 50% market share in Argentina and is the market leader in South America. However, its international market share is only 5%.

Their CEO wants you to brainstorm and structure potential ideas to increase the company’s profit margins and market share. The CEO also wants you to think about exploiting new revenue sources.

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37.0k
Times solved
Advanced
Difficulty
Do you have questions on this case? Ask our community!

Exhibits

Overview of globally sold products

National sales of products

Exports of products

Overview profit margins