Why does he say that your client has 30% of market share? Where does this come from?

Market share
New answer on Sep 24, 2019
2 Answers
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Anonymous A asked on Sep 24, 2019

The previous distribution in the USA can be used to determine the possible market share: Your customer currently has around 30% market share.

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Anonymous replied on Sep 24, 2019

Hey A,

it's hard to judge since further information on the case is not provided in the excerpt.

Maybe it is the existing market share in a different product.

Could you please provide the full case?

Best,

André

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Anonymous A on Sep 24, 2019

It refers to "TKMC Case: Elevators" case, Thank you

Aws
Expert
replied on Sep 24, 2019
Senior Consultant @ Google | McKinsey, BCG, Bain exp. as Client | 100+ REAL MBB cases

Hi A,

Can you say more?

Is the case referring to the Total Market Size and you are asked how much % your Client's Market Share would be?

Let me know. Happy to help.

Aws

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Anonymous on Sep 24, 2019

It refers to "TKMC Case: Elevators" case, Thank you

(edited)