Why conversion rate?

Daily Journal
New answer on Jan 22, 2020
1 Answer
861 Views
Mena asked on Jan 22, 2020

if we are having 1M visitors and each reads 1000 articles, why using conversion rate?

Overview of answers

Upvotes
  • Upvotes
  • Date ascending
  • Date descending
Best answer
Luca
Expert
Content Creator
replied on Jan 22, 2020
BCG |NASA |20+ interviews with 100% success rate| 120+ students coached |GMAT expert 780/800 score

Hello Mena,

The text is a bit confusing saying that "it is expected that each visitor will read about a 1,000 premium articles a year". In the solution the assumption is that "every visitor that is willing to pay to read articles, will read 1000 articles per year". The conversion rate is an estimation of the visitors that are willing to pay.

Does it make sense?

Best,
Luca

Was this answer helpful?
Mena on Jan 22, 2020

Hi Luca, yes it makes sense. I guess I was confused by the way it was writen. Thanks a lot

Luca gave the best answer

Luca

Content Creator
BCG |NASA |20+ interviews with 100% success rate| 120+ students coached |GMAT expert 780/800 score
53
Meetings
2,672
Q&A Upvotes
29
Awards
19 Reviews