Why 2 stages

Bain case: Asian lubricants producer
New answer on Jan 10, 2020
3 Answers
854 Views
Anonymous A asked on Jan 10, 2020

Hi,

The case solution suggests the segregation into 2 stages. Is there any hint from the case description which tells me that it is expected to select the target market? Or is this required every time? It just seems pretty far off to do this selection prior.

Overview of answers

Upvotes
  • Upvotes
  • Date ascending
  • Date descending
Best answer
Luca
Expert
Content Creator
replied on Jan 10, 2020
BCG |NASA |20+ interviews with 100% success rate| 120+ students coached |GMAT expert 780/800 score

Hello,

It's really common to have the "marke entry" case divided into 2 stages. The first part is usually guided by the interviewer: you could be asked to analyse a particular market or to compare some different markets. After doing the analysis, if the landascape seems positive for an entrance, you will always be asked also to suggest an entry strategy (phase 2).
It's really important to be well structured when you do market analysis.
If you have doubts regarding framework or presentation of your solution, feel free to contact me.

Best,
Luca

Was this answer helpful?
Clara
Expert
Content Creator
replied on Jan 10, 2020
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

I think the hint is that they directly ask you to "prioritizing a test market within Europe and its neighbouring countries with the help of a structured selection process", which basically means that they want you to:

  1. Make the analysis and prioritzation of the different european markets (here they will test your logic, structure, etc.)
  2. Present a "winner/chosen one" from that prioritization, that will be precisely the target market.

Hope it helps!

Cheers,

Clara

Was this answer helpful?
Antonello
Expert
Content Creator
replied on Jan 10, 2020
McKinsey | MBA professor for consulting interviews

Hi,
the common market entry approach is divided into these 2 phases: market analysis and entry strategy. In this case, we can understand that is important also the first step because it is expressly requested to "investigate options to internationalize" since "growth potentials in the Asian market are limited".

Hope it helps,
Antonello

Was this answer helpful?
Luca gave the best answer

Luca

Content Creator
BCG |NASA |20+ interviews with 100% success rate| 120+ students coached |GMAT expert 780/800 score
57
Meetings
2,683
Q&A Upvotes
29
Awards
19 Reviews