In terms of the background phrase,Is the demand of products considered as a part of the market overview/market attractiveness?
Prioritize Phrase,If I using comparison matrix tools to find the most promising market and this answer is German , Should I calculate market size of all country or not?
Yes, the demand for products is considered an important aspect of the market overview and market attractiveness. Understanding the level of demand for a product or service within a market is crucial in assessing its potential and attractiveness.
Regarding your question about using a comparison matrix tool to determine the most promising market, if the answer suggests Germany as the most promising market, it would be advisable to calculate the market size for the entire country. This allows for a comprehensive evaluation and comparison of market potential across different countries. This way you can gather valuable insights and make a well-informed decision based on a thorough analysis.
Hope it helps!
Iago
Expert case by