Got this question at one of the MBB interviews. Thanks!
Estimate the market size for amusement parks in Singapore (or country X).
What is the market size for amusement park in Singapore?
Overview of answers
Upvotes
Best answer
Hi,
You can break this down in Volume (based on demande sizing) X Price
1. Volume
# people going to amusement park X # time they visit / year
People visitng parks can be segmented in two categrories
- locals : local population size with hypothesis on family size X % of local interested in park (based on age probably) X # visit / year
- Tourist : # of pepole visiting singapour as tourist X % of tourist interested in parks. (We assume only 1 visit / year)
2. Price
- revenu from tickets : maybe consider the average duration (in days)
- revenu from goodies & food & hotels
I think this level of granularity can be handled in quick market sizing.
Best
Benjamin
(edited)
Was this answer helpful?
Related Cases
Company case by Oliver Wyman
Style:
Topics:
Your client, large automotive OEM WyCar, has developed its first fully electric vehicle (EV) and introduced it as a pilot on the Austrian market last year. However, sales have been far below the expected numbers. The management has engaged you to support them in understanding the reasons and advise
... (Open whole case)
109.6k
Times solved
Intermediate
Difficulty
Company case by Bain & Company
Style:
Topics:
You have inherited the “Old Winery” from your grandfather, a winery that has been family-owned for five generations and can be dated back to the 16th century.Half of the eleven hectares are used to grow white grapes, the other half to grow red grapes. They are grown in a conventional way, i.e. they
... (Open whole case)
98.0k
Times solved
Intermediate
Difficulty
Company case by Roland Berger
Style:
Topics:
Onlinestar, an online retailer of furniture and garden products (core business), has grown significantly in recent years as a result of an expansion of its product portfolio. The company mainly imports goods from Chinese manufacturers but also operates its own production of cat lavatories (special b
... (Open whole case)
75.6k
Times solved
Intermediate
Difficulty
Style:
Topics:
Nutripremium is a very well-known premium nutrition food company in Europe (€1 billion revenue last year). It is based in Spain and has an excellent market share not only in its home country but also in Portugal, France, Italy and Germany. Nutripremium has two main lines of products:Vitamin-sup
... (Open whole case)
70.3k
Times solved
Advanced
Difficulty
Style:
Topics:
Beyer, one of the biggest pharmaceutical companies in the world, just invented a very reliable vaccine against Chickenpox, a disease that affects children in the age from 2 to 16 years.Beyer came to you wondering what their potential sales in Europe in the first year would be if they launched this p
... (Open whole case)
59.9k
Times solved
Advanced
Difficulty
ex-Manager - Natural and challenging teacher - Taylor case solving, no framework
55
Meetings
536
Q&A Upvotes
17
Awards
30 Reviews