Got this question at one of the MBB interviews. Thanks!
Estimate the market size for amusement parks in Singapore (or country X).
expert
Expert with best answer
What is the market size for amusement park in Singapore?
1 answer
Hi,
You can break this down in Volume (based on demande sizing) X Price
1. Volume
# people going to amusement park X # time they visit / year
People visitng parks can be segmented in two categrories
- locals : local population size with hypothesis on family size X % of local interested in park (based on age probably) X # visit / year
- Tourist : # of pepole visiting singapour as tourist X % of tourist interested in parks. (We assume only 1 visit / year)
2. Price
- revenu from tickets : maybe consider the average duration (in days)
- revenu from goodies & food & hotels
I think this level of granularity can be handled in quick market sizing.
Best
Benjamin
(edited)
Related BootCamp article(s)
Market Sizing
Market Sizing Cases are used to test your quantitative and reasoning skills. The interviewer evaluates your structure, numbers-handling and business sense.
1 Q&AImportant Facts
It's essential to know some key figures regarding geographies, population, economies for your case interviews. We summarized them for you here.
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