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What is the market size for amusement park in Singapore?

Nancy asked on Aug 02, 2018
Preparing for MBB analyst application; looking for regular case partners who have done 30+ cases

Got this question at one of the MBB interviews. Thanks!

Estimate the market size for amusement parks in Singapore (or country X).

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Benjamin updated his answer on Aug 02, 2018
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Hi,
You can break this down in Volume (based on demande sizing) X Price

1. Volume

# people going to amusement park X # time they visit / year

People visitng parks can be segmented in two categrories

- locals : local population size with hypothesis on family size X % of local interested in park (based on age probably) X # visit / year

- Tourist : # of pepole visiting singapour as tourist X % of tourist interested in parks. (We assume only 1 visit / year)

2. Price

- revenu from tickets : maybe consider the average duration (in days)

- revenu from goodies & food & hotels

I think this level of granularity can be handled in quick market sizing.
Best
Benjamin

(edited)

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