What is the market size for amusement park in Singapore?

Market sizing
Recent activity on Aug 02, 2018
1 Answer
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Nancy asked on Aug 02, 2018
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Estimate the market size for amusement parks in Singapore (or country X).

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Benjamin
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updated an answer on Aug 02, 2018
ex-Manager - Natural and challenging teacher - Taylor case solving, no framework

Hi,
You can break this down in Volume (based on demande sizing) X Price

1. Volume

# people going to amusement park X # time they visit / year

People visitng parks can be segmented in two categrories

- locals : local population size with hypothesis on family size X % of local interested in park (based on age probably) X # visit / year

- Tourist : # of pepole visiting singapour as tourist X % of tourist interested in parks. (We assume only 1 visit / year)

2. Price

- revenu from tickets : maybe consider the average duration (in days)

- revenu from goodies & food & hotels

I think this level of granularity can be handled in quick market sizing.
Best
Benjamin

(edited)

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Benjamin

ex-Manager - Natural and challenging teacher - Taylor case solving, no framework
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