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What are most important formulas / KPIs / ratios in profitability cases /market entry / growth

Anonymous A asked on Oct 09, 2018

Dear community,

I would like to know which common ratios you would defintely recommend in order to make relevant judgements in certain case structures?

For example Proft Margin Ratio (Margin % = (Revenue per unit - costs per unit) / Revenue per unit)) which can then be further analzed in Old Margin vs. New Margin in profitablity cases. Which other ratios / KPIs would you recommend are useful to know for certain case strctures? (e.g. CAGR, ROI, IRR. )

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Vlad replied on Oct 09, 2018
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Hi,

Basically, you've listed the basic ones.

There is a number of industry-specific ones like ARPU or Revenue per sqm. I recommend downloading the annual reports for investors of the top companies in each industry (retail, cpg, banking, etc) and check the metrics and KPIs they are using. It will answer all your questions.

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