Get Active in Our Amazing Community of Over 457,000 Peers!

Schedule mock interviews on the Meeting Board, join the latest community discussions in our Consulting Q&A and find like-minded Case Partners to connect and practice with!

Very good applicants differentiate between expensive premium inventory -10 % of ad impressions at € 15..

EY-Parthenon Case: Virtual Marketplace
New answer on Oct 23, 2020
2 Answers
1.5 k Views
asked on Oct 23, 2020

How can the applicant tallk about premium inventory if that word has never been mentioned in the case? I'm a little confused about this line. Can someone tell me whether the interviewee is supposed to come up with this? And if yes, then how?

Many thanks.

Overview of answers

  • Upvotes
  • Date ascending
  • Date descending
Best answer
Anonymous replied on Oct 23, 2020

These things are what we call business judgement or intuition. A general understanding of what drives businesses across sectors and the ability to transfer this to new sectors taht you have not worked with.

Typically making these connections, especially if they are far, is not required to pass to the next round or get an offer, but they give you extra points and might balance out issues in other areas (e.g. the quant part.)

To build this level of deep understanding, you can read business newspapers and case studies conscously. Make it a habit to read the business sections of FT or Economist and reflect on the underlying issues. Read case studies on interesting dynamics of random industries to gradually build an understanding of what typical drivers are. Things like:

  • What are typical customer segments and which are more attractive for the business to please?
  • Is the industry driven by fixed or variable costs and how does this influence decision making?
  • What are typical power structures along the value chain (e.g. monopoly in raw materials) and how does this effect the relationship between players?
  • Is the business dependent on/subject to strong government regulation or do they long for a free, unregulated market?

There are many more of these questions that help you build this intuition and eventually can provide interesting insights into a case, even if not explicitly mentioned by the interviewer.

Was this answer helpful?
Content Creator
replied on Oct 23, 2020
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Hi Estelle,

As the case states "Very good applicants" do this. So, it is not table stakes (required) for you to proceed.

In general, as an interviewee, you need to solve the case. However, any additional business knowledge/acumen you have goes a long way in making you a standout candidate.

I do recommend that, in addition to casing, you build up your business knowledge! Read the Financial Times, The Economist, McKinsey Insights, BCG Insights etc. Research all the major industries out there, study accounting, supply chains, finance, etc. Any extra bit helps!

Was this answer helpful?
How likely are you to recommend us to a friend or fellow student?
0 = Not likely
10 = Very likely
You are a true consultant! Thank you for consulting us on how to make PrepLounge even better!