quoting a previous post that I wrote, I would consider the following steps:
1) GOAL CLARIFICATION. It is always good to start with the end in mind – thus what is the specific reason why they want to buy the company? Just make profits reselling in 3 years for a higher price? Benefit from synergies with a portfolio company? Test the market for a bigger acquisition?
2) INDUSTRY ANALYSIS. Industry evolution can have a strong impact on the future results of the target (think about newspapers vs cryptocurrency growth and size) thus should always be part of your analysis There are two macrovariables here.
- Key industry numbers/facts. This includes for the market and potential subsegments the following
- Barriers to entry (BTE)
- Key industry players. This includes:
- Customers segmentation
- Occasionally for some cases: suppliers and substitutes.
You should present this area connecting with the goal, and not purely listing the elements to analyse as if it was a laundry list. The best way to do so is explain how a certain variable will help you to achieve you goal. Eg, if your goal is to increase revenues with the acquisition, don’t simply say “I want to look at growth, size and BTE”, rather “I want to look at growth and size – this will tell me if the market segment of the target has the potential to provide enough revenues for our client. I would also like to check BTE, to understand which are the obstacles in entering such a market/segment via an acquisition and thus increase revenues”.
3) COMPANY - TARGET OBJECTIVE FEASIBILITY. Here you want to check the fit between the client and the target.
- What is the result in terms of the key objective we have (eg profits, revenues, increase in value, etc) if we buy this company?
- Are there positive or negative synergies with the acquisition?
In the first point, you will probably have to go through a profitability/revenue/cost framework, to calculate the effective result.
4) PRICE AND CAPABILITIES. Once you know the industry/segment is attractive and you can reach you goal buying the company, you should consider if the price is fair and you have enough capabilities
- Is the price fair? To understand so, you should do a comparison between the acquisition price and the company value, using multiples in the industry or a DCF analysis.
- Do we have enough money and other required resources (eg more proper management) to implement our strategy?
You can find more information on the DCF analysis at the link below: https://www.preplounge.com/en/consulting-forum/case-net-present-value-calculations-325
5) RISKS AND NEXT STEPS. What are the major elements that we should further analyse based on the previous points (eg regulator decision, potential other targets to consider, implementation risks, exit strategies)?
Hope this helps,