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Unorthodox case questions

Anonymous A

Hey everyone, encountered some interesting questions recently and keen to hear your brainstormed answers (and particularly, how you would structure these answers):

1. Your client wants to introduce and charge for in-flight WiFi services. They currently offer food / drinks and TV / entertainment in flight for free. What would you do to encourage passengers to take up this WiFi service?

2. You are looking into high doctor turnover at a public hospital and find out compensation is an issue as it is lower vs. peer public hospitals. What reasons can you think of for this low compensation?

3. Related to question 2 above, doctors are also leaving for reasons other than compensation. What other issues can you think of that might cause their dissatisfaction?

4. You are investigating high unemployment in country X (assume you are hired by the government) and are interviewing employers / companies - what would be your key questions, and what are your reasons behind asking them?

Welcome any and all thoughts!

(edited)

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Ojasvi replied on 03/29/2018

Q4 . Unemployment in Country - what questions from employers ?

1. What is their current demand ? a. How many departments ? % age of vacant spots in each department ? do we see that vacancy number growing / shrinking ?

2. How do they plan to meet this demand ? a.)what are the skills they would require for each position ? b. How would they go about looking for those skills - campus recruitment / job portal etc. c. What metrics they would use to test these skills in a potential employee - analytical tests etc.

3. how would they ensure employees are retained after being hired ? a. means to increase job satisfaction ? b. Robust Learning Management System .

Ojasvi replied on 03/29/2018

WIFI

1. Demand - 1. How many passengers ? what percentage would want wifi ? Time they would use wifi on average per flight .

2. Profitability : Revenue ( price per hour * demand in hours that we calculate from 1. - (Investment + FC +VC)

3. Operations : Can we promote wifi as a service to make it attractive to people who had not demanded in 1 . ( eg. providing it free for first hour )? Can we market our other services like food / other flights / have an additional source of revenue from advertizements ?

4. Risks : cannibalization of other paid service like food / paid movies ? Government clearance / regulations on using wifi in air ; how stringent they are ?

Anonymous B replied on 03/28/2018

4. You are investigating high unemployment in country X (assume you are hired by the government) and are interviewing employers / companies - what would be your key questions, and what are your reasons behind asking them?

companies:

1. What type of employees do you lack most? Background?

2. What is the gap?

3. What is the salary / other benefits that you offer?

Employees:

1. What type of companies do you want to work for?

2. Background?

3. Needs? Salary other benefits

4. Are you actively looking?

Anonymous B replied on 03/28/2018

The WiFi one:

1. Passenger WiFi needs: acceptable speed, mbs, do they want to use it through own devices or ours?

2. Economics: Rev/cost. Rev is #passengers * % WiFi * avg MB * price per mb. Cost is F.C. and VC. The investment and the ongoing payments to providers etc.

3. Ability to execute: fits within strategy to offer premium service? Can we implement it? Got cash for it?

4. Promotion: include in 1st class tickets, get trial, get free first x MB, sign up for membership, bundle with other services such as food.

Anonymous B replied on 03/28/2018

3. Related to question 2 above, doctors are also leaving for reasons other than compensation. What other issues can you think of that might cause their dissatisfaction?

1. Impact of work they do. Perhaps different patient demographics. Can be less exciting.

2. Hospital culture.

3. Growth potential.

4. Secondary benefits such as training.

5. Hospital reputation

Anonymous B replied on 03/28/2018

2. You are looking into high doctor turnover at a public hospital and find out compensation is an issue as it is lower vs. peer public hospitals. What reasons can you think of for this low compensation?

compensation is driven by:

1. Experience doctors. Perhaps lower exp.

2. Location hospital. Perhaps avg pay lower in this city.

3. Type of work they do. Driven by patients. Maybe different type of patient demographics.

4. Operations efficiency. Perhaps not efficient hospital which means more doctors are needed for the same amount of work. More doctors mean dividing the pie amongst more people.

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