Hi guys, so I have an unconventional case and getting stuck on the approach. What shall I use here as an Approach with no data?
Client is a bank who partnered with you (guessing its like MC/Visa) to launch a credit card for HNW. The client asked you to help them build a strategy to make this new card a ‘top 3’ high-net-worth premium credit card in the next 3 years. They want bring to market a very differentiated value proposition with unique customer and digital experiences associated with the card.
The objective is to build a proposal and outline the approach you will take to help support the client build a strategy and roadmap to achieve their 3-year ambition.
There is no data, so I am thinking its only asking for approach like what will you do in Phase 1 / 2 /3 etc.
How to approach such cases? This seems like a proposal vs case.
#unconventionalcase #casestudy