Consulting Q&A – Ask Questions about Your Career

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Market Sizing: Volume Versus Value

estimate estimation estimation market sizing estimations Market sizing market sizing assumptions Market Sizing Beginner Level
Most recent answer on Apr 09, 2024
The best answer (on Apr 09, 2024) is from:
Pedro
Expert
30% off in April 2024 | Bain | EY-Parthenon | Roland Berger | Market Sizing | DARDEN MBA
Pedro
Expert
gave the best answer on Apr 09, 2024
30% off in April 2024 | Bain | EY-Parthenon | Roland Berger | Market Sizing | DARDEN MBA
Depends on pricing structure: If there's only one price, then it's just multiplying the volume by the price. Done.  If there are multiple prices, then you have to find a way to multiply those prices by their respective ... (read entire answer)
3
Answers
72
Views
29
Total Upvotes
on Apr 09, 2024 on Apr 09, 2024
Last Activity

Market Sizing

estimate estimation estimation market sizing estimations Market sizing
Most recent answer on Apr 04, 2024
The best answer (on Apr 04, 2024) is from:
Ian
Expert
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Ian
Expert
gave the best answer on Apr 04, 2024
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Nope! Exactly why you need clarifying questions :) Amount consumed = liters $ consumed = $ amount of all liters consumed Market = consumed AND exported MINUS imported…i.e. produced Be careful :) Answer: Population broke ... (read entire answer)
3
Answers
85
Views
28
Total Upvotes
on Apr 04, 2024 on Apr 04, 2024
Last Activity

Market Sizing: How would you approach this case?

estimation market sizing Market sizing Market Sizing Beginner Level marketsizing
Question edited on Apr 02, 2024
The best answer (on Apr 02, 2024) is from:
Ian
Expert
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Ian
Expert
gave the best answer on Apr 02, 2024
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Hi there, You'll learn a lot more from this by trying it out yourself first! Why don't you post your approach here and we can provide commentary? Market Sizing Analysis: Approaches, Techniques, and Exercises Market Sizi ... (read entire answer)
4
Answers
1.5 k
Views
57
Total Upvotes
on Apr 02, 2024 on Apr 02, 2024
Last Activity

Market sizing: Top-down and Bottom-up vs. Demand side and Supply side

estimation market sizing Market sizing MBB
Most recent answer on May 29, 2023
The best answer (on May 25, 2023) is from:
Emily
Expert
300+ coached cases | Former McKinsey interviewer + recruiting lead| End-to-end prep in 2 weeks
Emily
Expert
gave the best answer on May 25, 2023
300+ coached cases | Former McKinsey interviewer + recruiting lead| End-to-end prep in 2 weeks
Great question, and it's important to know the difference between these terms in market sizing. I'd be happy to provide some clarity on these concepts. Top-down and Bottom-up: Top-down approach: This method involves sta ... (read entire answer)
4
Answers
1.8 k
Views
77
Total Upvotes
on May 29, 2023 on May 29, 2023
Last Activity

Market size calculation for school buses

estimation market sizing
Most recent answer on Jan 25, 2023
The best answer (on Jan 25, 2023) is from:
Hagen
Expert
#1 Bain coach | >95% success rate | interviewer for 8+ years | mentor and coach for 7+ years
Hagen
Expert
gave the best answer on Jan 25, 2023
#1 Bain coach | >95% success rate | interviewer for 8+ years | mentor and coach for 7+ years
Hi there, I think this is an interesting question that may be relevant for many people. I would be happy to share my thoughts on it: I agree with you that the calculation to estimate the market size is overcomplicated. ... (read entire answer)
3
Answers
729
Views
20
Total Upvotes
on Jan 25, 2023 on Jan 25, 2023
Last Activity

Estimate the size of second hand furniture market in the USA

estimation market sizing guesstimation market
Most recent answer on Nov 08, 2022
The best answer (on Sep 28, 2022) is from:
Pedro
Expert
30% off in April 2024 | Bain | EY-Parthenon | Roland Berger | Market Sizing | DARDEN MBA
Pedro
Expert
gave the best answer on Sep 28, 2022
30% off in April 2024 | Bain | EY-Parthenon | Roland Berger | Market Sizing | DARDEN MBA
While I suggest reading through my answer on the used car market (https://www.preplounge.com/en/consulting-forum/size-of-the-second-hand-car-market-in-the-us-14555) there is a key difference here. While virtually every ... (read entire answer)
4
Answers
1.1 k
Views
41
Total Upvotes
on Nov 08, 2022 on Nov 08, 2022
Last Activity

Market Size Singapore Car Subscription

estimation market sizing marketsize
Question edited on Apr 13, 2022
The best answer (on Apr 13, 2022) is from:
Ian
Expert
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Ian
Expert
gave the best answer on Apr 13, 2022
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Hi there, That's too simplified! You can't just take a random # out of the population and call it a day. Market sizing is about breaking the problem down into logical segments that move you from guessing towards estimat ... (read entire answer)
2
Answers
753
Views
15
Total Upvotes
on Apr 13, 2022 on Apr 13, 2022
Last Activity

Market Sizing Questions: the market size of electric toothbrush in China

calculation estimation market sizing guess-estimates Market sizing
Most recent answer on Jan 23, 2022
The best answer (on Jan 06, 2022) is from:
Hagen
Expert
#1 Bain coach | >95% success rate | interviewer for 8+ years | mentor and coach for 7+ years
Hagen
Expert
gave the best answer on Jan 06, 2022
#1 Bain coach | >95% success rate | interviewer for 8+ years | mentor and coach for 7+ years
Hi Ruizhi, First of all, it is great to see your consistency in finding out the solution to the question! This is indeed an interesting question which is probably relevant for quite a lot of users, so I am happy to prov ... (read entire answer)
6
Answers
2.1 k
Views
78
Total Upvotes
on Jan 23, 2022 on Jan 23, 2022
Last Activity

Market sizing case on how many cactus in a country

estimation market sizing Market Sizing Beginner Level
Most recent answer on Nov 30, 2021
The best answer (on Oct 05, 2021) is from:
Ian
Expert
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Ian
Expert
gave the best answer on Oct 05, 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
It's very simple: Do the approach the is the easiest for you given the question. Are they asking you to estimate something where you don't even know where to begin from the top (maybe you have 0 clue as to the market si ... (read entire answer)
5
Answers
742
Views
50
Total Upvotes
on Nov 30, 2021 on Nov 30, 2021
Last Activity

Number of first time mothers - market sizing

estimation market sizing
Most recent answer on Nov 02, 2021
The best answer (on Nov 02, 2021) is from:
Pedro
Expert
30% off in April 2024 | Bain | EY-Parthenon | Roland Berger | Market Sizing | DARDEN MBA
Pedro
Expert
gave the best answer on Nov 02, 2021
30% off in April 2024 | Bain | EY-Parthenon | Roland Berger | Market Sizing | DARDEN MBA
This is not a strong approach. 1. The major mistake is the following: you assume an average of children per woman, which is the same as assuming that EVERY woman will have 2 kids.  In real life, you have a good level of ... (read entire answer)
2
Answers
594
Views
20
Total Upvotes
on Nov 02, 2021 on Nov 02, 2021
Last Activity

Market Sizing

estimation market sizing
Most recent answer on Aug 17, 2021
Anonymous B gave the best answer on Aug 15, 2021
This is a neat question. I have an approach, but I'm not sure if it's optimal.  We need:   (a) # of markets in London This will be London pop. X (Markets/people) Finding the number of people served by a single market is ... (read entire answer)
3
Answers
1.1 k
Views
13
Total Upvotes
on Aug 17, 2021 on Aug 17, 2021
Last Activity

Estimating # of couples

estimation market sizing
Most recent answer on Jun 29, 2021
Anonymous gave the best answer on Jun 29, 2021
Your approach seems to make sense for that particular age group.  But this questions seems a bit too simple for an actual interview case. If I was an interviewer I would probably ask some follow up question. E.g. ... (read entire answer)
4
Answers
562
Views
49
Total Upvotes
on Jun 29, 2021 on Jun 29, 2021
Last Activity

How many mattresses are used in hotels/ hospitals in X country?

estimation market sizing market size Market sizing market sizing assumptions
Most recent answer on Apr 27, 2021
The best answer (on Apr 27, 2021) is from:
Ian
Expert
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Ian
Expert
gave the best answer on Apr 27, 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Hi there, You'll really get the best out of this exercise if you try it yourself. Why don't you post what you're thinking and we can help? Hint: Do you think this makes more sense top-down or bottom up? Gene ... (read entire answer)
2
Answers
1.4 k
Views
22
Total Upvotes
on Apr 27, 2021 on Apr 27, 2021
Last Activity

market sizing: how much do asset management firms spend on 3rd party information each year?

estimation market sizing market estimation Market sizing market sizing assumptions marketsizing
Most recent answer on Apr 04, 2021
The best answer (on Apr 04, 2021) is from:
Clara
Expert
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut
Clara
Expert
gave the best answer on Apr 04, 2021
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut
Hello! Overall, it looks good. I agree that some of the sub-questions (e.g., asset mangement firms, how many?) are not what so ever straightforward. In an interview, you would have the chance to ask and get guidanc ... (read entire answer)
1
Answer
921
Views
13
Total Upvotes
on Apr 04, 2021 on Apr 04, 2021
Last Activity

How to estimate market share in reality?

estimation market sizing Market share
Most recent answer on Mar 17, 2021
The best answer (on Mar 16, 2021) is from:
Ian
Expert
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Ian
Expert
gave the best answer on Mar 16, 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Hi Bowen, Two things: 1) I'm not quite clear what you're asking here? Do you want us to say good job? Or do you want feedback on a particular item? 2) Can you include more information about the case? Would help us ... (read entire answer)
3
Answers
767
Views
4
Total Upvotes
on Mar 17, 2021 on Mar 17, 2021
Last Activity

How to estimate market penetration rate in reality?

estimation market sizing market estimation Market penetration Market research
Most recent answer on Mar 17, 2021
The best answer (on Mar 16, 2021) is from:
Denis
Expert
Goldman Sachs Investment Banker NYC | Ex-Bain 5 yrs| MBA Chicago Booth | Passed > 13 MBB > 20 IB interviews
Denis
Expert
gave the best answer on Mar 16, 2021
Goldman Sachs Investment Banker NYC | Ex-Bain 5 yrs| MBA Chicago Booth | Passed > 13 MBB > 20 IB interviews
In my experience a mere exercise of triangulation: what are reports saying, what are industry experts saying in interviews or what is the client saying, does this align with the available top-line financial information. ... (read entire answer)
4
Answers
1.1 k
Views
52
Total Upvotes
on Mar 17, 2021 on Mar 17, 2021
Last Activity

How would you go about calculating how many solar panels are used in a country ?

estimation market sizing
Most recent answer on Feb 28, 2021
The best answer (on Feb 21, 2021) is from:
Raj
Expert
FREE 15MIN CONSULTATION | #1 Strategy& / OW coach | >70 5* reviews |90% offers ⇨ prep-success.super.site | MENA, DE, UK
Raj
Expert
gave the best answer on Feb 21, 2021
FREE 15MIN CONSULTATION | #1 Strategy& / OW coach | >70 5* reviews |90% offers ⇨ prep-success.super.site | MENA, DE, UK
There's a lot of great content on PrepLounge on how to structure a market sizing e.g. https://www.preplounge.com/en/consulting-forum/how-would-you-estimate-the-market-size-for-vegan-shampoos-in-the-uk-9150 https://w ... (read entire answer)
4
Answers
1.4 k
Views
47
Total Upvotes
on Feb 28, 2021 on Feb 28, 2021
Last Activity

How would you go about this market sizing question: 'How many barbershops/hairdressers are there in the UK?'

case interview preparation estimation market sizing market estimation Market sizing
Most recent answer on Dec 21, 2020
The best answer (on Aug 26, 2021) is from:
Ian
Expert
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Ian
Expert
gave the best answer on Aug 26, 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Hi there, Sorry to be so blunt, but you already failed at step 2. Remember, market sizing isn't about coming to the exact right answer insomuch as it's about assessing your ability to have structured thinking and abilit ... (read entire answer)
5
Answers
4.8 k
Views
13
Total Upvotes
on Dec 21, 2020 on Dec 21, 2020
Last Activity

Market Sizing: in-store photo printing kiosk

estimation market sizing Market sizing MBB
Most recent answer on Dec 14, 2020
Anonymous gave the best answer on Dec 11, 2020
The implicit assumption that you're making is that every person living in SD visits a supermarket every day. If you assume that only 25-50% actually do shopping at all (often only 1 person per household) and then assume ... (read entire answer)
3
Answers
904
Views
6
Total Upvotes
on Dec 14, 2020 on Dec 14, 2020
Last Activity

How can we estimate the market size of the technology consulting industry?

estimation market sizing tech consulting
Most recent answer on Oct 09, 2020
Anonymous gave the best answer on Oct 08, 2020
I'm sure you've seen similar reports - but wouldn't this answer your questions? https://www.consultancy.org/consulting-industry/it-consulting Might at least be a start - then you can scale this down with the specifi ... (read entire answer)
2
Answers
1.1 k
Views
14
Total Upvotes
on Oct 09, 2020 on Oct 09, 2020
Last Activity
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How likely are you to recommend us to a friend or fellow student?
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0 = Not likely
10 = Very likely