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Anonymous A
on Apr 03, 2021
Global
I want to receive updates regarding this question via email.

Stating a hypothesis

Stating a hypothesis feels counterintuitive for beginners like myself. It just sounds so unnatural to say "my hypothesis is..."; is there another way to state it? Is there a balance between stating a hypothesis and making it seem more natural and therefore, fitting in a conversation?

Or do I just build my hypothesis-stating muscle and do it over and over again so it sounds more natural? :D

Thanks in advance!

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Top answer
Ian
Coach
edited on Apr 03, 2021
Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success

Honestly, the hypothesis -led approach is outdated.

Rather, you need to have a hypothesES-driven or, rather, and objective-driven approach. Your entire framework is a set of hypotheses and views as to how to solve a problem.

In my view, the more natural the better. I tend to say things like "My thinking here is x". or "Based on what I know about x and y, I think this'll likely happen" or "My inclination is x".

Please get away from saying any generic, i.e. hypothesis, framework, buckets, clarifying questions, etc.!

This Q&A Describes Better Hypothesis Thinking

https://www.preplounge.com/en/consulting-forum/at-what-point-in-the-case-does-the-interviewee-state-hypothesis-9356

Your instinct to wait until you get further informaiton is correct. However, remember that your framework is essentially a set of hypotheses. That's why I prefer to call this "hypotheses-drive approach" or "objective-driven approach"

You don't need to state it explicitly, but remember that 1) You need to always be thinking about one and 2) You need to be demonstrating your drive towards one.

Also, remember that a hypothesis isn't necessarily "I believe x is the cause". Be better hypothesis is "If we can see what's happening with A, and A is going up, and then we look into B and B is big, then x is likely the case".

A hypothesis is much more about what questions do I need to ask/answer and how, in order to see what's happening.

Another way of viewing it:

Your framework is your structure for approaching the problem. It consits of a few main areas you'd like to look at. Inherent in your framework is a view that "If I answer A, B, and C, then we have an answer"

So, for market entry:

1) If the market is big, and it's growing, then we still want to considering entering

2) If #1 = yes, then let's see if it's attractive...can we win there? Is our product good/better than our competition's? Etc. If yes, let's definitely consider entering.

3) If #1 and #2 = yes, then, when we do enter, are we sure we can win? I.e. do we have the right plans. Will implementation actually pan out? Do we have the expertise, capital, etc.? In other words, if #2 is the thearectical, #3 is the reality.

Then, your summary becomes "I believe we should enter the market, if we can prove it's a good market, the it's attractive to us specifically, and that we will win it".

^Now this is a hypothesis :)

Read these 2 Q&As for some great context + discussion:

https://www.preplounge.com/en/consulting-forum/interviewer-led-case-interview-hyposthesis-and-ideas-7390

https://www.preplounge.com/en/consulting-forum/forming-a-hypothesis-case-in-point-vs-victor-cheng-7311

Hope this helps! This is a tricky topic that's difficult to properly answer in writting...if you want a more thorough explanation, and training in the mindset shift required here, don't hesitate 

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Clara
Coach
on Apr 03, 2021
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

I think it´s a great point to bring up, not only for begginers. 

Hypothesis can be dangerous, since some people interpret this as: 

"I need to start the case stating my hypothesis for this and then build the tree to prove it"

However, many cases are precisely a constant open quesiton, and your role as a consultant is not to make the hypothesis but to make the right questions, whose answers would lead to the solution. 

For instance, don´t start a break-even case with a hypothesis! Pose it as "these are the things that I would look into, and then, if revenues in timeline X were higher than costs, we would have the outcome, or viceversa"

Hope it helps!

Cheers, 

Clara

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Raj
Coach
on Apr 03, 2021
FREE 15MIN CONSULTATION | #1 Strategy& / OW coach | >70 5* reviews |90% offers ⇨ prep-success.super.site | MENA, DE, UK

Part of this is practice makes perfect. As you complete more cases, you'll be more comfortable trying to crack the case in a hypothesis-first manner. This is a crucial skill when working on a real engagement as a consultant, else one can keep digging and digging and end up digesting information without really answering the core question.

What I'd recommend is at the start of the case think of 3/4 hypotheses of what could be happening. It's perfectly fine to tell the interviewer that "I have a few hypotheses of what could be happening and would like to explore each individually". You don't necessarily have to be some mechanistic as to repeat "my hypothesis is..." each time

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Related Article
The Role of the Hypothesis in Consulting
In the field of consulting, the hypothesis plays a central role in the analysis of problems, the development of solutions and the derivation of strategic recommendations. A hypothesis is a preliminary assumption or conjecture made on the basis of existing information and data. It serves as a starting point for investigations to gain empirically verifiable knowledge. This article explores the meaning, purpose, and application of hypotheses in the consulting context. The Importance of a Hypothesis in ConsultingIn the world of consulting, where complex business issues must be solved, the hypothesis is a fundamental component in developing structured approaches to solving them. A hypothesis allows consultants to sort through their thoughts and focus specifically on certain aspects of an issue. It also serves as a guideline to direct and guide the research process as data are collected and analyzed.The hypothesis also functions as an "educated guess" or informed conjecture based on existing knowledge, experience, and market insights. It helps structure the advisory process and guide efforts in the right direction. Components of a HypothesisA well-formulated hypothesis consists of several essential components:Independent and Dependent Variables: The hypothesis defines the relationship between an independent (manipulated) variable and a dependent (measured) variable. The independent variable is the one that is purposefully changed in an experiment, while the dependent variable is the response that is measured.Prediction: The hypothesis contains a clear prediction about how the change in the independent variable will affect the dependent variable. This prediction is what is tested in the experiment.Testability: A hypothesis must be testable, meaning that it can be tested by experimental investigation. It should be formulated in such a way that its correctness or incorrectness can be determined from observations and data.Clear Formulation: the hypothesis should be precise and clearly formulated to avoid misunderstandings. Clear wording also facilitates communication of the results. The Purpose of a Hypothesis in ConsultingFormulating a hypothesis serves several important purposes in consulting:Directional Thinking: A hypothesis forces consultants to think about possible causes and relationships that may have led to a problem. It promotes structured thinking and prevents aimless poking around in problem-solving.Focused Analysis: Hypotheses help focus the investigation on relevant data and information. This prevents an overload of unimportant details and allows for an in-depth analysis of the aspects that are most likely to have an impact.Measurable Results: A clear hypothesis makes it possible to establish concrete criteria for the success or failure of an investigation. This creates a basis for evaluating the effectiveness of proposed solutions.Structured Communication: A precisely formulated hypothesis facilitates communication between consultants and clients. It enables the planned steps, methods and expected results to be communicated in an understandable way. The Application of Hypotheses in ConsultingThe use of hypotheses in consulting spans several key phases of the consulting process and contributes significantly to structuring and finding solutions. In the problem identification phase, hypotheses help identify potential causes and influencing factors of a business problem by serving as a starting point for in-depth investigations.During data collection and analysis, hypotheses act as a guide to extract targeted relevant information, enabling more precise and focused data analysis.In the solution development phase, hypotheses play an important role in the evaluation and selection of different solution approaches. By serving as criteria to assess the probability of success of different options, they contribute to the development of the most promising solutions. Finally, hypotheses enable strategic recommendations to be derived. They provide a sound basis for formulating persuasive arguments in favor of particular strategies and for convincing clients of the soundness of proposed actions.Overall, the application of hypotheses functions as a systematic approach in consulting to bring structure to complex issues, perform targeted analyses, and ultimately derive informed decisions. This approach promotes the efficiency and effectiveness of the consulting process and ensures that the solutions developed are based on sound and validated assumptions. ConclusionThe hypothesis is an essential tool in consulting that helps structure complex problems, conduct targeted analyses, and derive informed solutions. It promotes a structured and focused approach and plays a crucial role in communicating ideas and recommendations to clients. In an industry based on informed decision-making, hypothesis is a powerful tool to influence the success of consulting projects.
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