I have nicely and broadly explained the reasons to be in ME as a consultant from the point of growing economy here
I hope you find it helpful,
about business reasons you can talk about:
- the growing trend of consulting in ME these years
- the industry served: make a research about RB, but usually Energy, Governative, and Telco
- type of projects - more strategic than in offices of established markets: M&A, large investments, growing strategies are very common in ME, while e.g. in Europe operations efficiency, cost-cutting, advanced analytics, and implementation are more frequent
Hope it helps,
Agree with all the previous posts. Chech out here >> https://www.mckinsey.com/middle-east, since you will have relevant information like the work of the McKinsey GLobal Institute in Smart Cities, etc.
I would enphasize the importance of having a personal connection to ME, to ensure that you are comitted to stay for some time there.
Here are some other ideas that you can use to structure your thoughts:
I would consider the following options: