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Question on the ROI calculation

Airport taxi
New answer on Sep 22, 2023
3 Answers
437 Views
Anonymous A asked on Jun 12, 2023

I wonder why we only include license costs rather than operating costs and salary in calculating the ROI.

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Cristian
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Content Creator
replied on Jun 12, 2023
#1 rated MBB & McKinsey Coach

Hi there, 

Yes, you could also include those. 

Don't take the suggested answers to these sort of cases as absolute truth. Instead, think of them as guidance. 

Seek instead to figure out how the suggested solution could improve your own rather than how it could replace it. 

Best,
Cristian

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Ian
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Content Creator
replied on Jun 12, 2023
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Hi there,

I agree with you. Based on my understanding of this case, you should indeed include operating costs and salary.

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Anonymous B replied on Sep 22, 2023

Hi there, 

I believe ROI looks at return i.e. profit on the initial cost only. Operational costs are not required for this formula. 

I hope this helps. 

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Cristian gave the best answer

Cristian

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