expert
Expert with best answer

Serhat

100% Recommendation Rate

47 Meetings

521 Q&A Upvotes

USD 319 / Coaching

Quantify objective

Anonymous A asked on Apr 03, 2019

Hi,

Do we need to quantify & timebound the objectives in all situations?

If the case is "shall we enter this market or introduce this product or buy that new technology etc." how can we approach quantifying?

4 answers

  • Upvotes
  • Date ascending
  • Date descending
Best Answer
Serhat replied on Apr 22, 2019
BCG | Kellogg MBA |82% Success Rate| 350+ coachees | 5+ year consulting | 30+ projects in ~10 countries
Book a coaching with Serhat

100% Recommendation Rate

47 Meetings

521 Q&A Upvotes

USD 319 / Coaching

Yes, you should. E.g. if it is an investment decision, you can quantify by indexing your approach on NPV.

Overall NPV in as-is situation vs investment decision.

You can check Moldovian Coffin case for more details

Best

Serhat

Alberto
Expert
replied on Apr 03, 2019
McKinsey Associate | Coached 80+ MBB candidates | INSEAD MBA & CDI MBA
Book a coaching with Alberto

1 Meetings

12 Q&A Upvotes

USD 109 / Coaching

Hi,

the example you provided is pretty vague, so it's difficult to help.

For sure, you would definitely not jump into the "resolution mode" at that stage.

  • First, try to frame the situation: get a general understanding of the topic, have clear what are you discussing about;
  • Second, try to frame the question: make sure you understand what the interviewer is looking for.

Ps. Time is always a dimension to take in consideration, but rarely the only one.

Francesco replied on Apr 04, 2019
#1 Expert for Coaching Sessions (2.200+) | 1.000+ Reviews with 100% Recommendation Rate | Ex BCG | 6 Years Coaching Experience
Book a coaching with Francesco

100% Recommendation Rate

2,230 Meetings

2,401 Q&A Upvotes

USD 319 / Coaching

Hi Anonymous,

as mentioned by Vlad, yes, you can quantify the objective also in the cases you mentioned; however, you should first clarify what is the goal of the client. Once understood what is the objective - eg. increase revenues - you can then clarify the amount and time to achieve it.

Best,

Francesco

Vlad replied on Apr 04, 2019
McKinsey / Accenture / Got all BIG3 offers / More than 300 real MBB cases / Harvard Business School
Book a coaching with Vlad

97% Recommendation Rate

344 Meetings

4,540 Q&A Upvotes

USD 319 / Coaching

Hi,

Yes, absolutely! The interviewer will not always have an answer, but you should always try!

In the examples that you provided you can ask one of the following:

  • What will be the criteria for success for us?
  • Do we have any numerical objective in mind?
  • How do we define success?

Remember that even a simple market entry case can have different objective and completely different structures!

Best!