How should we create a framework for this case prompt?
Your client is a large private equity firm. It is looking into “rolling up” the tow-truck industry; that is, buying many small- and medium-sized firms and combining them to create one, larger firm. It wants your help in assessing industry attractiveness.
In terms of market, we need to look at market size/ growth trends, competitive landscape, and BtE, but how should we include customer analysis in this study such as key segments, what do they want, location etc?