Price Formula Help

Hi there,

Does anyone know the formula to workout what price to achieve a desired profit margin, if only the total cost and profit margin are given?

E.g. Fixed Costs: £10,000 Variable Costs: £200 Desired Profit Margin: 30%

I've seen elswhere online this formula: Cost/(1- Desired Profit Margin). But I'm unsure if "Cost" in this formula refers to Variable Costs, Fixed Costs or Total Costs? I'm aslo unsure whether I need to know the sales volume or not.

Many thanks!

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Top answer

Cristian

Coach

on Apr 30, 2024

ex-McKinsey | Holistic approach | >400 clients coached

For anyone else who is preparing for case interviews, I’ve put together this material that covers virtually all the formulas you need:

Cheatsheet: The Must-Know Consulting Terms for Interviews

Best,

Cristian

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Deleted

Coach

on Dec 21, 2018

McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi,

I don't think you can not solve it without knowing the quantity or revenue.

You could solve it however if 30% was the gross margin.

Best,