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Pharma Market Sizing

Anonymous A

Hi! I've been applying to healthcare specific consulting firms and I realized they usually ask a bunch of market sizing questions. I was curious as to what could contribute to low diagnosis rates and low treatment rates?

Vlad replied on 06/11/2018
McKinsey / Accenture / Got all BIG3 offers / More than 300 real MBB cases / Harvard Business School

Hi,

These are some of the factors that can limit either your addressable market or the potential market share:

  • Low diagnosis rates
  • Low treatment rates
  • Prescription vs. OTC
  • Pharmacies vs. retail restrictions for OTC
  • Competitor's patent
  • TV ad's limitations
  • Etc

Best!