Hi! I've been applying to healthcare specific consulting firms and I realized they usually ask a bunch of market sizing questions. I was curious as to what could contribute to low diagnosis rates and low treatment rates?
Pharma Market Sizing
Hi,
These are some of the factors that can limit either your addressable market or the potential market share:
- Low diagnosis rates
- Low treatment rates
- Prescription vs. OTC
- Pharmacies vs. retail restrictions for OTC
- Competitor's patent
- TV ad's limitations
- Etc
Best!
