Pharma Market Sizing

Question

Hi! I've been applying to healthcare specific consulting firms and I realized they usually ask a bunch of market sizing questions. I was curious as to what could contribute to low diagnosis rates and low treatment rates?

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Answer 1

Best Answer

Vlad

Prep4Success Expert

replied on Jun 11, 2018

McKinsey / Accenture / Got all BIG3 offers / More than 300 real MBB cases / Harvard Business School

Hi,

These are some of the factors that can limit either your addressable market or the potential market share:

Low diagnosis rates
Low treatment rates
Prescription vs. OTC
Pharmacies vs. retail restrictions for OTC
Competitor's patent
TV ad's limitations
Etc

Best!

Pharma Market Sizing

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