Math Question McKinsey Prep Case

BCG Math problem McKinsey
New answer on Feb 01, 2021
1 Answer
1.1 k Views
Anonymous A asked on Aug 26, 2019

Hello, I would appreciate if anyone could help out with this quesiton. I do not understand the logics behind it. Thanks a lot

Water & Bottle has produced 350,000 water bottles since its inception and secondary manufacturers have produced 250,000 water bottles. Water & Bottle expects to be able to capture 25% of the total market in year one and 35% of the total market by year two. Additionally, Water & Bottle expects to increase overall sales by an additional 10% in year two as customers will be specifically interested in this add-on. After that, Water & Bottle expects competitors to enter this market with their version of the add-on. When looking at producing this add-on, how large of a market is Water & Bottle looking at?

Answer: 294,525

Overview of answers

Upvotes
  • Upvotes
  • Date ascending
  • Date descending
Clara
Expert
Content Creator
replied on Feb 01, 2021
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

My two cents:

Was this answer helpful?