Hey guys, i have some questions about marketing sizing. I saw this marketing sizing question and wanna help to solve them.
In Brazil we have 200 million habitants. So we can separate this number in classes (in percent), like:
- Age 1 to 15 - 25%
- Age 15 to 50 - 60%
- Age 50 to forward - 15%
We know that peoples with age in (1 to 15) don't will buy any pizzas, and peoples with (50 to forward) will buy less pizzas then (15 to 50).
So 60% of 200 millions = 120 millions. Supose that in one house live 3 peoples, then we have: 120/3 = 40 millions houses. And 20% of then eat one pizza per week, then we have: 40*0.2= 8 millions pizzas solds per week to this families, then we have 8*4 = 32 millions of pizzas sold per month. So, 32*12 = 384 millions of pizzas solds in a year.
I don't know if the Age 50 to forward will change significantly this number.
Is that a good line of thought?