Marketing case studies and interview questions related to digital marketing

Katharina asked on Sep 20, 2017 - 2 answers

Hi guys,

I have an upcoming interview (final round) with Accenture for a Digital Marketing and Strategy Consultant position in their Digital Interactive unit. Has anyone ever been through the personal interviews for this specific role and can give me some tips? Do you have any suggestions on where to find case studies specifically related to (digital) marketing and technolgy? If there are any recruiters/ HR professionals amongst you: Could you give me hints on what to prepare for in terms of knowledge questions (e.g. are there any really hot topics I should read up on)?

Thanks in advance for your answers! Your help is highly appreciated.

Cheers, Kathi


2 answers

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replied on Feb 01, 2018
Former BCG decision round interviewer with 300+ real interviews in 8 years
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replied on Jan 31, 2018
McKinsey / Accenture / Got all BIG3 offers / More than 300 real MBB cases / Harvard Business School
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Here are some general recommendations about Accenture:

  • No clear guidelines for cases, so the case depends on the manager
  • 60% chance that it will be marketsizing
  • 40% chance - profitability and general frameworks
  • Interviewers are less demanding than at Big3. unless you meet an ex-big3 consultant as an interviewer

As for digital - I recommend downloading available publicaly Accenture Point Of View docs on digital topics. This will give you a great sense of topics you should know