Hello,
Often in cases, I get tripped up about market v industry. I understand that in market analysis, you are analyzes all the market players (as well as other factors). My question here is do I notate market and industry as two different places to investigate or am I inherently investigating the industry by investigating the market, in other words, is industry a sub component of market analysis?
And to add to Vlad's suggestion: I usually merge 'market' and 'competition' since the former is the sum of the latter + your client. I then only dive into specific competitors if I have reasons to believe they hold the key to the solution
Hi,
For the simplicity, I would recommend always thinking about the market unless you have a very specific case about the company shut down, innovative turnaround or an investment decision. The industry is a broader definition than the market.
Best
Expert case by