Market v Industry

market
Recent activity on Oct 01, 2018
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Anonymous A asked on Oct 01, 2018

Hello,

Often in cases, I get tripped up about market v industry. I understand that in market analysis, you are analyzes all the market players (as well as other factors). My question here is do I notate market and industry as two different places to investigate or am I inherently investigating the industry by investigating the market, in other words, is industry a sub component of market analysis?

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Guennael
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replied on Oct 01, 2018
Ex-MBB, Experienced Hire; I will teach you not only the how, but also the why of case interviews

And to add to Vlad's suggestion: I usually merge 'market' and 'competition' since the former is the sum of the latter + your client. I then only dive into specific competitors if I have reasons to believe they hold the key to the solution

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Vlad
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replied on Oct 01, 2018
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi,

For the simplicity, I would recommend always thinking about the market unless you have a very specific case about the company shut down, innovative turnaround or an investment decision. The industry is a broader definition than the market.

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Guennael gave the best answer

Guennael

Ex-MBB, Experienced Hire; I will teach you not only the how, but also the why of case interviews
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