I tried to estimate: “how many visitors an H&M store has per day” but had some difficulties with setting the boundaries, which I need some input on. I’m aware that several factors impact the number of visitors, such as weather, regular days versus weekends, seasonality related variations and that the number of visitors on a day depends and varies due to the time (peak hours versus non-peak hours) etc. What of these aspects, and potentially other, are reasonable to include?
However, my major issue concerned the fact that H&M is a global company, and I therefore assume the number of visitors to vary significantly between countries and cities. Should I use my own country’s market (Sweden), and accordingly a store in Stockholm as a proxy, or what market(s) could be used to represent the visitors in an appropriate way?
If anyone has a solution on this, I would be grateful!