I have been doing research on the interview process for LEK and people have said one of the rounds of cases is a Market Sizing Case? I am curious what the difference between a market sizing case and a market sizing question (eg: how many people drink coffee in the US per day) is. I would appreciate if someone could share what a market sizing case would look like and insight on how to approach it.
Market Sizing Case?
Basically, the market sizing may be a part of the bigger case (when you are analyzing the market and have to estimate its size) or it can be a separate case. If its e separate case, most probably the interviewer will expect you to drill down into the details much more.
It means the same thing! Just a wording difference.
Or it might just be imprecise wording ;-)
But if there is really a difference, I concur with Benjamin. One direction it could go into is fleshing out different subsegments of the market, working out differences between sales volumes (# of items sold) and sales revenues ($ / €), or looking further into up-stream or down-stream markets...
Basically, it mean that the market sizing is more complexe and a bit longer to solve than a simple question within a widder case. Thus this will require more initial structuring, more agility to build hypothesis, expect longer calculation.
Related BootCamp article(s)
It's essential to know some key figures regarding geographies, population, economies for your case interviews. We summarized them for you here.
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