NOT AVAILABLE
Book a coaching

Market size of aluminum foil?

Anonymous A

I came across an interesting question regarding estimating the market size of the alumnum foil industry in the US. I was completely stumped on how to approach it and was wondering if the community could offer their insight?

  • Upvotes
  • Date ascending
  • Date descending
B replied on 03/31/2018
NOT AVAILABLE

Hey anonymous,

I agree with Vlad point on B2B, and you should definitely mention packaging as its consumption is much larger than uses for domestic purposes (not even sure if there’s any other b2b industry that consumes more!)

Best

Bruno

Vlad replied on 03/30/2018
McKinsey / Accenture / Got all BIG3 offers / More than 300 real MBB cases / Harvard Business School

Hi,

First of all, I would check whether it's a b2b or b2c market or both.

If b2c - agree with the previous one

If b2b, than = meals per person * % meals out of home * % meals with foil / ±3 portions prepared on a single foil * size of the one foil to cook / foils in one package

+ I would at least mention other potential b2b usages of foil, e.g. packaging

Best

(edited)

Andrea
Expert
replied on 04/02/2018
I am a former BCG decision round interviewer with 300+ real interviews conducted and 8 years interviewing experience

For B2B I would actually clarify with the interviewer if she is referring to food grade aluminium foil only or industrial aluminium foil in general. If the latter, then - assuming you are no expert in aluminium foil market - I would start a discussion to understand what the market segments (e.g. heat shielding, medicine packaging, etc) are and once that is cleared I would take the standard market sizing approach and size each one of these based on assumptions.

Hope it helps,

Andrea

Anonymous B replied on 03/30/2018

For consumer segment:

Pop us * 1/people per HH * % use aluminium foil * # foil packs per quarter * 4 quarters * usd per pack

then add another 25% extrapolating for businesses

Related BootCamp article(s)

Important Facts

It's essential to know some key figures regarding geographies, population, economies for your case interviews. We summarized them for you here.

9 Comment(s)

Market Sizing

Market Sizing Cases are used to test your quantitative and reasoning skills. The interviewer evaluates your structure, numbers-handling and business sense.

14 Comment(s)

Related case(s)

Your client, large automotive OEM WyCar, has developed its first fully electric vehicle (EV) and introduced it as a pilot on the Austrian market last year. However, sales have been far below the expected numbers. The management has engaged you to support them in understanding the reasons and advise ... Open whole case

Nutripremium

Solved 31.6k times
4.5 5 927
| Rating: (4.5 / 5.0) |

Nutripremium is a very well-known premium nutrition food company in Europe (€1 billion revenue last year). It is based in Spain and has an excellent market share not only in its home country but also in Portugal, France, Italy and Germany. Nutripremium has two main lines of products: Vitam ... Open whole case

Children vaccine

Solved 29.6k times
4.4 5 860
| Rating: (4.4 / 5.0) |

Beyer, one of the biggest pharmaceutical companies in the world, just invented a very reliable vaccine against Chickenpox, a disease that affects children in the age from 2 to 16 years. Beyer came to you wondering what their potential sales in Europe in the first year would be if they launched th ... Open whole case

Gas station

Solved 21.3k times
4.3 5 422
| Rating: (4.3 / 5.0) |

How many gas stations are there in Paris? Suppose a friend of yours wants to open a gas station in Paris. What aspects should he consider? Open whole case

Fairway

Solved 12.9k times
4.5 5 413
| Rating: (4.5 / 5.0) |

Your client, Fairway, is a manufacturer and supplier of golf balls. The company is acting globally in almost every market. They are now planning to expand to Portugal, but they do not have any information about the market there. Portugal is a small country in West Europe with a population o ... Open whole case