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Market share

Nutripremium
New answer on Mar 16, 2020
2 Answers
1.6 k Views
Anonymous A asked on Mar 16, 2020

"The competition seems to be fierce and government-controlled. The biggest three players in the market hold 90% of the market share." - Why does the conclusion says that 90% is controlled by largest 3 players when Graph shows 45% is held by other players. Am I missing anything?

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Sidi
Expert
replied on Mar 16, 2020
McKinsey Senior EM & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 350+ candidates secure MBB offers

Hi!

No you are not reading the graph in the correct way. The graph shows the following market shares:

  • Chinfoo 45%
  • VitaCo 25%
  • SupCo 20%
  • Other 10%

So the biggest 3 players indeed have 90% market share.

Cheers, Sidi

Graph market share competition environment

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Clara
Expert
Content Creator
replied on Mar 16, 2020
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Have a look at diadram 2 - competition enviroment

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Sidi gave the best answer

Sidi

McKinsey Senior EM & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 350+ candidates secure MBB offers
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