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Anonymous A
on Mar 16, 2020
Global
Question about
Case

Market share

"The competition seems to be fierce and government-controlled. The biggest three players in the market hold 90% of the market share." - Why does the conclusion says that 90% is controlled by largest 3 players when Graph shows 45% is held by other players. Am I missing anything?

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Sidi
Coach
on Mar 16, 2020
McKinsey Senior EM & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 500+ candidates secure MBB offers

Hi!

No you are not reading the graph in the correct way. The graph shows the following market shares:

  •  Chinfoo 45%
  •  VitaCo 25%
  •  SupCo 20%
  •  Other 10%

So the biggest 3 players indeed have 90% market share.

Cheers, Sidi

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Clara
Coach
on Mar 16, 2020
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Have a look at diadram 2 - competition enviroment

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