Market for U.s. dating apps

marketsizing
New answer on Jul 07, 2021
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Anonymous A asked on Jul 07, 2021

Weird question but fun! Might have made some far off assumptions

First I’d assume that the online dating market from the U.S. is around 18-60 years (168 million people). I’d then segment by people who are part of a relationship or not. Let’s assume that 50% of people are in a relationship and 50% of people are not. That’s 84 million people per category. Let’s then assume that 60% of those single people have used dating apps and 20% of the people in relationships use dating apps. 

60% of 84 million is 50 million. Here I’d assume that on average on average 10% of people pay for dating apps. 

20% of 84 is 17 million. Here I’d assume that 20% of people pay for dating apps. Maybe because they want more privacy setting. I.e. extra marital affairs etc 

If we assume that on average the monthly dating cost is 10$ a month. We would have 

50 million x 0.1 x 10 x 12 = 5 million x 120 = 600 million

17 million x 0.2 x 10 x 12 = 3.4 million x 120 = 408 million 

1.08 billion dollars is the U.S. market for dating apps

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Ian
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replied on Jul 07, 2021
BCG | 100% personal interview success rate (8/8) and 95% candidate success rate | Personalized interview prep

Hi there,

You can't just assume 50% of the whole population is in a relationship and 50% is not. Not only is this far to high (on the not in a relationship side), but you need to break this down by age! The number of single 40 year olds is far far lower than the number of single 20 year olds.

Furthermore, the rate at which each group would be inclined to use a dating app is totally different!

First segment by age, then let that influence # is single people and % of single people using an app.

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Ian

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