In market entry structures, do you advise doing a rough financial analysis first within “should they enter the market” followed by the analysis of entry strategies? Or do you advise looking at entry strategies first followed by a financial analysis of each entry mode? I am bit confused as I tend to look at “should we enter first” (inc. a financial analysis) then how should we enter (evaluation of strategies).
Would you also recommend clarifying with the interviewer if the client has any particularly preferred mode of entry? Or should I just keep it under the “how should we enter” part?