Which below Market Entry framework makes more sense?
Framework 1:
1. Market attractiveness (size, growth, competition, customer needs etc.)
2. Company's capability and How to enter (build, borrow, buy etc.)
3. Financial impact and implementation (e.g. GTM strategy)
The logis is: since how to enter is based on the company's capability, and financial impact will be based on what method we choose to enter.
Framework 2:
1. Market attractiveness
2. Can we win - 1) financial impact 2) capability & offerings
3. How to enter and Implementation
The reason I put financial impact analysis earlier is since it's normally the key analysis of the case.
Thanks.