Market Entry Case: why is consumption per capita more important than total consumption in the country?

Hi Julia,

I agree with your comment and with Sidi, it is not possible to define that the 10kg/year country is necessarily more valuable with the information provided.

You would need at least the following:

1. A clear definition of what “valuable” means and
2. Information to calculate the exact goal based on the valuable definition. For example, possible elements needed may be:
   • Total consumption in that market
   • Average price of the product in that market

Best,

Francesco

Hi Julia,

I agree with the other coaches!

Can you tell us where you obtained this case?

My only thought is that this may be in the perspective of margin or acquisition cost (i.e. if it's too epensive to acquie a customer that only eats 5kg a year).

Smaller targeted customer, less marketing budget

.

(edited)

Hello!

Unfortunatelly, info is not complet to be able to give you the right answer.

Agree with you on the fact that you need to calculate the TOTAL QUANTITY, as quantity/capita multiplied per the population. However, since we don´t have the data on that, I cannot assess.

Hope it helps!

Cheers,

Clara