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Is there a difference between applying to 'Digital' Mckinsey and Mckinsey?

Anonymous A asked on Jan 13, 2018 - 4 answers

Hi All,

Wondering if there is any advice out there for someone who is wanting to join Digital Mckinsey / Bain/ BCG as an Associate consultant?

On the Mckinsey website to apply as an Associate, it states applicants must still complete case interviews. Will they be the same type of case that one would expect as a generalist associate, or are they more likely to involve digital issues etc?


- Top University in Australia

- Masters degree in Business Information Systems (80% AVG)

- 2 x Academic Scholarship winner

- Digital strategy internship at Deloitte


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replied on Jan 14, 2018
McKinsey / Accenture / Got all BIG3 offers / More than 300 real MBB cases / Harvard Business School
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McKinsey Digital roles are not that much different from McKinsey Generalist. The major difference is a separate staffing. You will have a different staffing coordinator who has to approve all your projects. In general, it gives you more opportunities since you can be staffed both on IT and generalist projects.

Specifically, McKinsey digital is working on IT strategy, Agile transformations, etc. It also depends on the country where you apply - while in US you can expect a lot of Digital projects, in other countries most of your projects will be in various industries and functions

All of the above has the following implications on the interview process:

  • You should prepare similarly to the regular McKinsey interviews (i.e. cases and fit parts)
  • You should be ready to solve specific cases related to IT (e.g. agile transformation cases. The case process itself will be very similar to the regular Mck interview)
  • You should be ready to talk on IT topics (Hint: read as many articles on McK website about digital transformations)
  • 1-3 of the partners on your interviews will be from McKinsey Digital. You can collect some information about interviewing with them in advance (background, cases, questions, etc)


Thanks Vlad. Thats a great help! Is there any digital cases that you could recommend I practice? — L on Jan 14, 2018

@Tom - nothing on hand, but I would try to simulate digitizing companies that have not yet made the transformation, such as oil and gas companies for example, and attempt to consider how you would tackle and structure that problem across all the various aspects you need to consider. Good luck! :) — Amir on Jan 16, 2018

An (Jack)
updated his answer on Jan 14, 2018
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Hi there

Great to see a fellow Aussie on this thread - I used to work at BCG in Australia, spent 70% of my cases working with BCG DV and now work at Uber Strategy in SF.

I am not super famililar with McKinsey Digital but it sounds like it does it covers a broad range of tech topics. BCG DV's primary focus is in product development and building new businesses - typically the mandate is what is a "big idea" for a new business or product that a client should invest in. BCG DV usually does the customer research, innovation, product design / development, BCG will help with business strategy, investment case, operations set up.

The closest role at BCG DV to a generalist BCG consultant is Venture Architect, but historically they have come from BCG side or were ex-entrepreneurs. Other major roles are Product Manager, Strategic Designer.

Hope that helps


replied on Jan 16, 2018
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I'd agree with all of Vlad's comments on what to expect and how to prep. I'd add:

McKinsey Digital is a body inside McKinsey, with over 1,000 people belonging to the org worldwide. It is growing, and growing fast. Therefore, assuming the expected content of studies (projects in McK lingo) is appealing and exciting to you, I'd consider the growth factor.

This could prove helptful in a variety of ways: interesting opportunities to set up as demand from clients may outpace available consultants and even in pace of promotions further down the line.

Good luck!


replied on Jan 13, 2018
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For BCG the interview process between BCG and BCG DV is the same but interview structure is same if applying for consulting role within both (vs. for example UX/UI engineer or architect specialist). However, as you correctly assumed, cases have all a digital component since this is what you will be doing.

In case of BCG, BCG and BCG DV are part of same company but moving between the two is exceptional and not the most easy/straightforward process.

Hope it helps,


Thanks Adrea. Would you say that an interview for BCGDV would have less math required compared to a typical associate case? Obviously it differs case to case, but are the skills being tested for a digital consultant different to the general path? — L on Jan 13, 2018 (edited)

I'd say that's a fair statement — Andrea on Jan 14, 2018

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