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McKinsey Senior EM & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 400+ candidates secure MBB offers
This is a typical brainstorming question.
As for all brainstorming questions, you have to first define your focus metric (CSAT).
Then you have to disaggregate each element of the definition into its components.
Then you derive the potential influencing factors for each of the components, before then developing ideas on how to affect these influencing factors into the desired direction.
Approach: Convince in BOTH personal and case fit | 150+ real life interviews | Communications expert
Hi,
Indeed, this question is not answerable given the minimal set of information provided.
As a starting point though, think about the definition of the "Customer Satisfaction score" (whatever it is). Then, investigate the drivers of this metric and how the metrics would need to change from a mathematical perspective (quantitative perspective). Next, brainstorm in a structured way to come up with qualitative suggestions (qualitative perspective).