Hello everyone, I'm intensively preparing for my McKinsey Case Interview and after familiarizing myself with the most generic Issue Tree structures (profitability,3CP,M&A,MKT Entry etc.) via Case In Point and Case Interview Secrets I'm really wondering how much deviation from those shall I take in order to satisfy structuring requirements.
I've been solving several cases on my own by now and Frankly saying found that a slight deviation from the most generic Issue Trees does the job for the majority of the cases. However, all the people in the industry that I know keep on forcing the same though: Avoid using generic structures. So shall I go on and substitute commonly known branches with the ones that are similar in the sense, but just sound different? (ex. Promotion -> Marketing etc.)
Thank you in advance for your time and help.