I'd like to seek your advice on how to structure & present the “root cause analysis” bucket in a profitability case. Usually there's not much information revealed before going into the case. After presenting the bucket “quantitative analysis”, looking for “where is the problem”, I will look in to “why so”.
The problem I have is that since there's not much information at the time I present my structure, how can I structure and present this bucket in a more solid and business sharp way?
I feel that stating I will look into “company, customer, product, competition” to find the root cause is empty and shallow. Should I state examples that might have caused the problem and a few key hypothesis? What could have been done to make this bucket (and also the “potential solution bucket") sound more practical?Any advice would be greatly appreciated.