I have always solved market sizing questions by listing a straightforward mathematical function, such as “Market size = A*B*C*D”. Until recently, I purchased Crafting Cases online course, and it recommended taking a 5 step approach: (1) Clarify and communicate (2) Structure the problem (3) Choose assumptions (4) Calculate (5) Reality check.
After adopting this approach, I realized that the time I consumed on market sizing questions increased significantly. Specifically I would like to ask 2 questions:
1. To structure the market sizing analysis, is “issue tree" or “basic mathematical function” preferable? I feel that issue tree could be a more comprehensive approach, but sometimes it is hard to communicate efficiently as I will need to explain each layers.
2. Should I go through the 5 steps one by one? Again, this will consume a lot of time, and I am not sure whether I should clearly separate step (2), (3), (4) into individual steps, as the communication is lengthy and content might sound overlapping.
Appreciate your thoughts!