Hi!
First of all - increasing the revenues is not related to cost-cutting. You may take / not take into account cost-cutting if you want to increase the profits. In that case, you have to levers - growing revenues and cost-cutting.
The framework depends on the part of the case where you have this question:
If it is the main objective of the case, I will build the structure depending on this objective. In some cases ("Growth strategy") I will use a broad structure (see below), in others (e.g. “how to increase the excessive luggage revenues for an Airline”) I will use P, Q and the Process.
Here is the broad structure that you can adapt to your industry:
Analyze the market:
- Size and growth rates
- Segments (geographical, customer, product)
- Distributors / Suppliers
- Regulation
- Key market trends
Analyze the competitors:
- Market shares, growth rates, profits
- Product / customer / geographical mix
- Products (Value proposition)
- Unit economics (Value proposition vs. price vs. costs)
- Key capabilities (Distribution, supply, assets, knowledge, etc)
Analyze our company:
- Market share, growth rates, profit
- Product / customer / geographical mix
- Products (Value proposition)
- Unit economics (Value proposition vs. price vs. costs)
- Key capabilities (Distribution, supply, assets, knowledge, etc)
How to increase revenues:
- How to increase the scope: Product / customer scope, geographical scope
- How to improve value proposition (How to fix your weaknesses and improve your strengths; Potential increase in price and volumes)
- How to answer the competitors (Unique or hard to build property and contracts; Customers / suppliers / complements with lock-in; Reputation and relationships; Organizational capabilities; Product features and know-how)
- Other benefits of scale (Spreading Fixed costs, Change in technology, Bragaining power)
If it is the questions on creativity in the middle of the case I would use the following framework:
Organic growth
- Vertical integration
- Horizontal integration
Non-organic growth
- Existing product (Value proposition, price, volume)
- New markets
- New products
Best!
(edited)